ENGAGING BUSINESS IN SINGAPORE AND MALAYSIA - ONLINE WORKSHOP

Join the Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) at this great one day online workshop focused on doing business in Singapore and Malaysia.

The Market Readiness Programme (MRP) provides participating businesses with the mind-set, assessment tools and strategizing preparation work needed for engaging in these markets. As a participating business, you will have an opportunity to tap into the expert knowledge of the facilitators and share your experiences with other participants.

Facilitators:


Dr. Fandy Tjiptono
Senior lecturer at the School of Marketing and International Business at Victoria University of Wellington
Before joining Victoria University of Wellington, Fandy worked at Monash University Malaysia and Universitas Atma Jaya Yogyakarta (Indonesia). He has more than 23 years of marketing teaching experience at both undergraduate and graduate levels at several universities in Indonesia, Australia, and Malaysia. His main research interests are consumer behaviour and marketing practices in Southeast Asia, especially in Indonesia. His more than 12 years of consulting experience covers a wide range of industries, such as FMCG, publishing, telecommunication, and banking.



Dr Michelle Renton - Lecturer at the School of Marketing and International Business at Victoria University of Wellington
Michelle’s research interests include marketing innovation, strategic marketing, brand management and branding in SMEs. Michelle teaches undergraduate courses in marketing principles, marketing communications and business to business marketing. She was named Victoria Business School’s Top Lecturer by VUW’s Student Association in 2018.

Pricing:
Members: Free to attend
Non Members: Free to attend

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