NA CAPE Workshop - Japan Strategy Builder

Come and discuss the latest consumer research, case studies and insights from Japan market experts to look at ways you can strengthen your understanding and approach to this rewarding, yet also challenging market.

The workshop is an immersive, interactive learning experience for business practitioners who want to participate in informative discussions to refine their Japan market strategy.

Attendee participation is actively encouraged leading to fresh insights and deeper shared learning opportunities for the group as a whole. 
Drawing on practical research, the workshop will be lead by Dr Antje Fielder and Dr Benjamin Fath of the University of Auckland Business School. Antje and Benjamin have developed this workshop in conjunction with sector and industry experts, the Japan New Zealand Business Council, the North Asia Centre for Asia Pacific Excellence, and run in conjunction The Chamber and ExportNZ

This event is for emerging and existing exporters looking to enter, or better engage with the Japanese market by building market understanding and making in-market experiences more meaningful. 

Outcome: You will grow your knowledge of how business opportunities in Japan are currently evolving, and deepen your understanding and commitment to enhancing your strategy for this market.

Please visit the Japan Strategy builder website for further information.

This event is FREE to attend



Dr Antje Fieldler                                                      Dr Benjamin Fath

University of Auckland                                                               University of Auckland

26/11/2019 9:00 AM - 5:00 PM
The Chamber 57 Kilmore Street CHRISTCHURCH 8013 NEW ZEALAND
This event is full.

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