ExportNZ Breakfast: Driving transformational change

Exporters driving transformational change

In our final Export Breakfast of the year, we are excited to share with you two compelling case studies of market leaders that have embraced the advantages of being small, nimble and adaptive in response to a rapidly evolving global consumer environment.

The breakfast will be a valuable peer-to-peer learning opportunity for both emerging and established exporters to learn about market entry, investing in product development through R&D, branding, adapting to change and how to develop and leverage a unique and compelling origin brand story.

The first case study will be presented by Caroline Nicol GM Strategic Implementation and Anna Johnstone Strategic Project Manager Studio ZQ who will tell The NZ Merino Company (NZM) story.

NZM is an integrated sales, marketing and innovation company for New Zealand Merino wool, and is the world’s leading supplier of ethical wool, underpinned by accreditation brand ZQ.
NZM is proud to work with the very best growers and market value chain players and use this as a platform for market shaping reform.  They do this through investment in branding, differentiation and innovation, and in doing so have shifted New Zealand Merino fibre from a commodity to a value-added differentiated product.

Caroline and Anna will share further insights into how NZM works closely with their brand partners to add value and how they are constantly innovating to stay a head of the curve. They will outline their new innovation space
Studio ZQ and the benefits it adds to relationships.


Caroline Nicol, GM Strategic Implementation                                            Anna Johnstone, Strategic Project Manager Studio ZQ                                                                                                            
The NZ Merino Company (NZM)                                                                           The NZ Merino Company (NZM)                                                          

The second case study will be presented by Greg Jarvis Chief Executive of Bluelab who will showcase this exciting future-focused company, their unique products, use of innovation, export journey and future plans for expansion.

Bluelab lives and breathes innovation in order to develop technology that unlocks the potential in plants while equipping growers with the freedom to pioneer in the plant-age. Winning awards and national recognition for its innovative handheld Pulse meter, the Tauranga company has a strong link to the Canterbury region, through the commission of Lincoln Agritech to support its team with technical know-how, electronic design and underlying software concepts.

Greg will share how this cutting-edge company has been able to apply innovative techniques and approaches across their product, service and user experience to successfully reach the key export markets of the USA, Netherlands and Spain. He will also discuss the company’s focus on delivering insights to customers and using data to help them make better business decisions.

In addition, Reon Edwards from event sponsor and global logistics leader DB Schenker will discuss innovation in freight and the changing freight environment, including opportunities for local exporters.

You will also have the opportunity to ask questions following the speaker presentations, and to network with other exporters.


Member - Individual                 $65 +GST 
Member - Table of 8                 $480 +GST 

Non-Member - Individual        $100 +GST
Non-Member - Table of 8        $720

Brought to you by

ExportNZ Breakfast Series - Family of Sponsors

3/12/2019 7:30 AM - 9:30 AM
Novotel Christchurch Airport 30 Durey Road CHRISTCHURCH 8544 NEW ZEALAND
Online registration not available.

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