In our final Export
Breakfast of the year, we are excited to share with you two compelling case
studies of market leaders that have embraced the advantages of being small,
nimble and adaptive in response to a rapidly evolving global consumer
The breakfast will be a
valuable peer-to-peer learning opportunity for both emerging and established
exporters to learn about market entry, investing in product development through
R&D, branding, adapting to change and how to develop and leverage a unique
and compelling origin brand story.
The first case study
will be presented by Caroline Nicol GM Strategic Implementation and Anna
Johnstone Strategic Project Manager Studio ZQ who will tell The NZ Merino Company (NZM) story.
NZM is an integrated sales, marketing and innovation company for New Zealand
Merino wool, and is the world’s leading supplier of ethical wool, underpinned
by accreditation brand ZQ.
NZM is proud to work with the very best growers and
market value chain players and use this as a platform for market shaping
reform. They do this through investment in branding, differentiation and
innovation, and in doing so have shifted New Zealand Merino fibre from a
commodity to a value-added differentiated product.
Caroline and Anna will share further insights into how NZM works closely with
their brand partners to add value and how they are constantly innovating to
stay a head of the curve. They will outline their new innovation space Studio ZQ and the benefits it adds to relationships.
Caroline Nicol, GM Strategic Implementation Anna Johnstone, Strategic Project Manager Studio ZQ
The NZ Merino Company (NZM) The NZ Merino Company (NZM)
The second case study will be presented by Greg
Jarvis Chief Executive of Bluelab who will showcase this exciting future-focused
company, their unique products, use of innovation, export journey and future
plans for expansion.
Bluelab lives and breathes innovation in order to
develop technology that unlocks the potential in plants while equipping growers
with the freedom to pioneer in the plant-age. Winning awards and national
recognition for its innovative handheld Pulse meter, the Tauranga company has a
strong link to the Canterbury region, through the commission of Lincoln Agritech to support its
team with technical know-how, electronic design and underlying software
Greg will share how this cutting-edge company has
been able to apply innovative techniques and approaches across their product,
service and user experience to successfully reach the key export markets of the
USA, Netherlands and Spain. He will also discuss the company’s focus on delivering
insights to customers and using data to help them make better business
In addition, Reon Edwards from event sponsor and global logistics leader DB Schenker will discuss innovation in freight and the changing
freight environment, including opportunities for local exporters.
You will also have the
opportunity to ask questions following the speaker presentations, and to
network with other exporters.
Member - Individual $65 +GST
Member - Table of 8 $480 +GST
Non-Member - Individual $100 +GST
Non-Member - Table of 8 $720 +GST
Brought to you by
ExportNZ Breakfast Series - Family of Sponsors