Market Readiness Programme ASEAN

Is your business looking to realise its growth potential by engaging with Southeast Asia? Do you want to strengthen your knowledge about doing business in and with Southeast Asia?

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) has partnered with the Canterbury Employers’ Chamber of Commerce to offer the Market Readiness Programme (MRP) to businesses across New Zealand.

The MRP is a free, interactive, one-day workshop. In this workshop, you will learn how to assess the business environment in Southeast Asia and how these markets differ from the New Zealand context. The workshop also looks at customer and consumer demographics and expectations. The MRP helps you tap into the expert knowledge provided by international business experts and industry professionals.

Topics covered include:

• Common challenges in competing in Southeast Asia
• Compressed development in Southeast Asian economies
• Learning about a market by studying your competitors

Why attend?

• Gain culture-specific insights into current or potential overseas market(s) in Southeast Asia. • Extend your professional knowledge through the workshops delivered by market experts.
• Network with other businesses participating in the programme.
• Connect with the SEA CAPE (as alumni) and build further networks.


  Dr Eldrede Kahiya – Senior Lecturer at the School of Marketing and International Business at Victoria University of Wellington
Eldrede is a Senior Lecturer in International Business at Victoria University of Wellington. Prior to joining academia Eldrede spent a combined eight years as a practitioner in international logistics (imports/exports operations) and retail management. This work experience is spread across diverse environments which include Zimbabwe, USA, and New Zealand. 
    Dr. Yuanindita Ingardya (Ardya) - Teaching Fellow at the School of Marketing and International Business at Victoria University of Wellington. 
Ardya holds a PhD in Marketing and a Masters in Finance and Accounting. She teaches undergraduate and postgraduate courses in Marketing Management, Contemporary Marketing, Consumer Behaviour and Pricing Management. Before joining Victoria University, she worked with Kantar Millward Brown as a Senior Research Executive in Jakarta, Indonesia, providing consultations on brand strategy, advertising development and optimisation and media effectiveness. Ardya is also an avid yoga instructor and the Marketing Manager of a Hot Yoga brand in Wellington. 

More about the Market Readiness Programme:

The Southeast Asia Centre of Asia-Pacific Excellence (SEA CAPE) is introducing the SEA CAPE Southeast Asia Market Readiness Programme (MRP), in partnership with ExportNZ. The SEA MRP aims to provide participating businesses with the mind-set, assessment tools and strategizing preparation work needed for engaging in Southeast Asian markets. As a participating business, you will have an opportunity to tap into the knowledge provided by experts and share experiences with other participants. This is also an opportunity for networking with subject matter experts, other participating businesses and the SEA CAPE networks.



Members: Free to attend
Non Members: Free to attend

Presented by:

Brought to you by:

26/08/2020 9:30 AM - 4:00 PM
The Chamber 57 Kilmore Street CHRISTCHURCH NEW ZEALAND

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