NA CAPE Workshop: Digital Strategy for North Asia

Digital first in North Asia – welcome to the attention based economy


North Asian customers are increasingly digital. This workshop will provide the foundation blocks to build a digital first strategy for North Asia. It will cover the latest digital trends that shape business dynamics in the region, with a focus on China, Japan and South Korea. You will learn about digital routes to market and ways to digitally connect with consumer and network partners. The workshop will use a mix of exercises, case studies, and industry speakers to cover the following topics:

  • Mobile cocooning: Who is online anyway?
  • Digital first and what it means for my business? 
  • Online retail ecosystems and the next wave of exporting
  • Shoppertainment and how to reach the new consumer
  • Hyperconnectivity and building business partnerships

This event is FREE to attend



Dr Antje Fieldler                                                    Dr Benjamin Fath

University of Auckland                                                               University of Auckland



9/12/2020 9:00 AM - 3:30 PM
The Chamber 57 Kilmore Street CHRISTCHURCH NEW ZEALAND

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