WHy Traditional Branding is Crucial in a Digital-Led World
ROI-driven marketing is short changing your long term earnings. Since the advent of online marketing, we've been able to track ROI from marketing like never before. But this focus on ROI-driven marketing has caused businesses to ignore crucial branding basics that gain a loyal following, build customer retention and get long-term results on all the marketing you do.
In this Mint Marketing Session, you'll hear from Mint Design and discover proven tactics from trusted Kiwi brands that can be applied to your local business.
> Jake Shelton, Marketing Manager, Mint Design
Jake is a perpetual student of marketing and has been studying and practicing marketing for over a decade. As the Marketing Manager of Mint Design, Jake gets to work with business leaders across a multitude of industries. He is passionate about empowering people and helping them grow their businesses.
> Toby Blackler, Director, Sticky Thinking and Co-Founder, Communal Initiative
Creative thinker. Passionate doer.
Director of the insurgent creative marketing agency Sticky Thinking and co-founder of Communal Initiative, a digital marketing platform aimed at championing local businesses to local families, Toby has spent over a decade producing award-winning thinking for leading creative, digital and brand agencies in Australia and New Zealand.
> Sacha Coburn, Chief Operating Officer, Coffee Culture
Sacha is a New Zealand leadership consultant who combines her love of coaching other leaders to leadership mastery with active involvement in leading her own family-held company, Coffee Culture.
Coffee Culture is a New Zealand group of boutique coffee shops with over 300 staff in 20 locations. Sacha walks her talk every day delivering messages that matter, and leading her team with humanity and humour.
Non-Members: $50 + GST
Networking & Refreshments provided following the event.
This event is proudly brought to you by: