Visitor Engagement - How to Create Lasting Impact

You’re exclusively invited….

To hear from Walt Disney Imagineer Mk Haley, who will talk on visitor engagement, and how to create lasting impact

For a long time consumerist culture has created a world saturated with products and services, and over that time it was enough to market based solely on materiality. This is no longer enough. The market now demands more - the whole experience package. It is no longer just about the product or service being offered, but the story to be told that goes with it and the journey to take the audience on.  

This is an important concept to understand because the experience is an important ingredient in the future of business. The demand for experiences has grown immensely over the last 10 years it’s referred to as “the experience economy”. 

Disney imagineer and queen of immersive experiences Mk Haley will inspire creativity, with her insight and expertise in designing impactful and lasting audience experiences, highlighting key considerations for building/designing new experiences, tools you can use and ways to measure the impact created.

About Mk Hayley

Mk Haley has been an educator for more than 25 years teaching for a variety of University programs, including the Disney Imagineering – UCLA partnership in Themed Entertainment Design, and recently served as both the Associate Executive Producer and a Faculty member at the Entertainment Technology Center at Carnegie Mellon University. Mk previously taught Experience and Themed Entertainment Design at Florida State University, where she also served as the Entrepreneur in Residence for the College of Fine Arts. 

Mk has been with The Walt Disney Company since 1994 serving primarily with Walt Disney Imagineering in both technical and creative roles with the Virtual Reality teams, R&D, Special FX, Show Quality Services, and the Disney Research Labs.  She has a BFA and an MFA in computer animation. Mk has also served Disney Corporate initiatives related to New Technology programs and collaboration tools, as well as Disney Digital Media initiatives with their Television Groups. 

With more than 25 years of service to industry associations, Mk has served as Conference and Technology chair for ACM SIGGRAPH and The Themed Entertainment Association. She is currently supporting the ACM-W team, the Association for Computing Machinery’s group that supports, celebrates, and advocates internationally for the full engagement of women in all aspects of computing fields.


Members and Non-Members: Free to attend

Mk is here with thanks to MAHUKI | INNOVATION POWERED BY TE PAPA

29/03/2019 2:00 PM - 3:00 PM
The Chamber 57 Kilmore Street CHRISTCHURCH 8013 NEW ZEALAND

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