Creating an effective marketing budget
Want the most bang for your marketing buck?
Mint's Marketing Manager Jake Shelton, will discuss how to plan and implement a marketing budget that gets results.
Many organisations set their marketing budget based on the previous year’s spend or pluck a number out of thin air after other expenses have been budgeted for. This is a sure-fire way to hold a business back from achieving growth, as you may be spending too much on activities that don’t generate revenue or return on investment, and don’t achieve cut-through in a cluttered marketplace.
However, a carefully planned budget can make a big difference to the effectiveness of your marketing activities and make your spend work harder. It can also help with reporting post-campaign activity.
• Where to start when budgeting for marketing
• What the hidden costs are for marketing
• How far your advertising spend will go
• How to match spending to revenue
• How to allocate annual budgets and resources
This event is ideally suited for marketing managers, general managers, or anyone that manages the marketing function, across any sector or size of organisation.
Jake is an innovative marketing and business leader with broad experience across B2B and B2C industries. Jake has run successful campaigns with global brands including Audi, Volkswagon and Virgin Mobile and he is passionate about sharing the learnings from these global brands with local businesses. Along with strong marketing and business acumen, he is a student of human behaviour with a passion for providing outstanding customer experience.
Non-Members: $50 + GST
Networking & Refreshments provided following the event.
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