Mint Marketing Sessions: The Real Cost of Marketing

Creating an effective marketing budget 

Want the most bang for your marketing buck? 

Mint's Marketing Manager Jake Shelton, will discuss how to plan and implement a marketing budget that gets results. 

Many organisations set their marketing budget based on the previous year’s spend or pluck a number out of thin air after other expenses have been budgeted for. This is a sure-fire way to hold a business back from achieving growth, as you may be spending too much on activities that don’t generate revenue or return on investment, and don’t achieve cut-through in a cluttered marketplace. 

However, a carefully planned budget can make a big difference to the effectiveness of your marketing activities and make your spend work harder. It can also help with reporting post-campaign activity.

We'll cover:
Where to start when budgeting for marketing
What the hidden costs are for marketing
How far your advertising spend will go
How to match spending to revenue
How to allocate annual budgets and resources

This event is ideally suited for marketing managers, general managers, or anyone that manages the marketing function, across any sector or size of organisation.

Meet Jake:
Jake is an innovative marketing and business leader with broad experience across B2B and B2C industries. Jake has run successful campaigns with global brands including Audi, Volkswagon and Virgin Mobile and he is passionate about sharing the learnings from these global brands with local businesses. Along with strong marketing and business acumen, he is a student of human behaviour with a passion for providing outstanding customer experience. 

Members: Free
Non-Members: $50 + GST

Networking & Refreshments provided following the event.

This event is proudly brought to you by:

6/11/2019 3:00 PM - 5:00 PM
The Chamber 57 Kilmore Street CHRISTCHURCH NEW ZEALAND

Sign In To Book Now

If you are a member or have an account, please sign in.

If you are not a member and don't have an account, please click 'Create a new account' and follow the instructions.