Please note - this event was originally designed as an all-day, in person workshop but will now be held online over two sessions and free of charge.
Looking to invest in your future and maximise your business potential and profit? Join us for this online session to learn about the Golden Rules of marketing effectiveness to help your business thrive in 2022 and beyond.
This inspirational session, facilitated by Westpac Champion Business Awards Creative Partner Harvey Cameron is ideal for senior practitioners from Chief Marketing Officers to CEO’s who would like to know more about marketing and communications.
Presented by Gareth O’Connor, GM of Strategy & Client Service at Harvey Cameron, who over his career has worked alongside some of the world’s most recognisable brands.
Throughout this interactive session you will gain significant insight into:
• The Golden Rules of marketing effectiveness that steal and borrow from the best thinkers, the best institutions, and the best research the world has to offer
• Techniques to set, track and evolve marketing performance that work for brands big and small both in NZ and around the globe
• Proven tactics that work across-category and across-geography, which can be applied in your day-to-day activity
• Case studies that showcase how this thinking has come to life in the real world.
Online Session Details
When: Monday 21 February 2022
Times: Session 1- 10am-12pm. Session 2 – 2.00pm-4.00pm
Cost: Free of charge (This event is open to members and non members)
Registered attendees will receive login details in advance, along with a link to access the session recordings.
Who is this session for?
Ideal for senior practitioners from Chief Marketing Officers to CEO’s who would like to know more about marketing and communications