Maximising the positive effects marketing can have on your business.
Gareth O’Connor - Managing Director, and James Duggan - General Manager Digital at Harvey Cameron, will share strategies and insightful case studies to equip you with powerful tools and frameworks, designed to elevate your marketing strategies.
In this session we’ll cover how to;
• Accurately define your audience and understand their customer journey
• Create a brand with clear ambition and define its position in market
• Understand the different effects promotional and brand comms create
• Define the roles for communication throughout your customers journey
• Harness the power of integrated marketing and measure your impact
Followed by an interactive Q&A session where you can directly engage with the experts.
Secure your spot today and get ready to embark on a journey that will redefine your business's future.
||Gareth O'Connor - Managing Director
Gareth has over 20 years-experience in media and creative agencies, largely in strategy and planning roles, helping brands make the most of their marketing investment to deliver their short and long-term ambitions. He is extremely passionate about helping businesses succeed through effective marketing, advertising and media. He is a regular speaker at Comms Council training courses on strategy and planning.
||James Duggan – General Manager HC Digital
James has been working in digital ever since Google Adwords became a thing. With a career spanning multiple continents, both client & agency side, he is a global digital marketing expert. He helps brands build strategies to leverage their entire digital ecosystem to maximise impact & effectiveness.
Members -$25 + GST
Harvey Cameron Clients -$25 + GST
Non-Members - $50 + GST
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