CONTENT MARKETING

What is Content Marketing? Content marketing is all about getting the right content in front of the right people at the right time.  An essential marketing tactic, content marketing focuses on innovative ways of creating, publishing and distributing content for the purpose of growing your audience. It’s low cost and effective strategy for SMEs – with per dollar spent, content marketing generates three times as many leads as traditional marketing.

This one day workshop will show you how to successfully
leverage content marketing to generate more traffic, more leads and more business, including creating and curating compelling content that engages with your audience, stands you apart from your competitors and attracts new customers.


YOU'LL LEARN ABOUT:

The importance of content marketing
The different types of content you can develop/create
Content calendars
Repurposing your own content
Utilising other people’s content

SO YOU CAN:

Develop a content marketing calendar
Implement a content marketing strategy
Develop and syndicate your own content 
Effectively curate other people’s content

TO ACHIEVE:

An implemented content strategy
Improved SEO
More customers
High retention of customers
Improved word-of-mouth

WHO IS THIS COURSE FOR?

Marketers who want to explore different ways of reaching their target audience
Business owners & entrepreneurs who want to leverage social media effectively and get an understanding of content marketing
Anyone new to marketing or have marketing as part of their role

PRICING:

Member: $480 + GST
Non-Member: $960 + GST
When
30/08/2018 9:00 AM - 4:00 PM
Where
57 Kilmore Street CHRISTCHURCH NEW ZEALAND

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