What is Content Marketing? Content marketing is all about getting the right content in front of the right people at the right time. An essential marketing tactic, content marketing focuses on innovative ways of creating, publishing and distributing content for the purpose of growing your audience. It’s low cost and effective strategy for SMEs – with per dollar spent, content marketing generates three times as many leads as traditional marketing.
This one day workshop will show you how to successfully leverage content marketing to generate more traffic, more leads and more business, including creating and curating compelling content that engages with your audience, stands you apart from your competitors and attracts new customers.
• The importance of content marketing
YOU'LL LEARN ABOUT:
• The different types of content you can develop/create
• Content calendars
• Repurposing your own content
• Utilising other people’s content
SO YOU CAN:
• Develop a content marketing calendar
• Implement a content marketing strategy
• Develop and syndicate your own content
• Effectively curate other people’s content
• An implemented content strategy
• Improved SEO
• More customers
• High retention of customers
• Improved word-of-mouth
WHO IS THIS COURSE FOR?
• Marketers who want to explore different ways of reaching their target audience
• Business owners & entrepreneurs who want to leverage social media effectively and get an understanding of content marketing
• Anyone new to marketing or have marketing as part of their role
Member: $480 + GST
Non-Member: $960 + GST