MARKETING FOR NON-MARKETERS

Understand the basics of marketing, this half day course will introduce you to the key principles of marketing and demonstrate how these can be applied to improve your organisation’s performance.

YOU’LL LEARN ABOUT:

  • what marketing is and how it can improve your organisation’s profitability and competitiveness
  • what makes a good brand and what you need to do to build your own brand
  • how to develop an initial draft of your marketing plan and the tactics needed to successfully manage and deliver it
  • the various marketing communication options and if they are right for your business
  • how to measure marketing performance

 SO YOU CAN:

  • develop a marketing plan with confidence knowing which channels work best for your organisation
  • measure the effectiveness of your marketing

TO ACHIEVE:

  • greater brand awareness
  • attract new customers
  • retain existing customers
  • utilising channels that are the most appropriate & effective for your business.

WHO IS THIS COURSE FOR?

  • Anyone new to marketing or have marketing as part of their role 
  • Business owners who want an overview of marketing.

PRICING:

Member: $280 + GST
Non-Member $560 + GST

When
2/11/2018 9:00 AM - 12:30 PM
Where
57 Kilmore Street CHRISTCHURCH 8013 NEW ZEALAND

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