GET COPYWRITING

Copywriting is a one-day course designed to help you craft more compelling content. Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.

MORNING - Essentials

YOU'LL LEARN ABOUT:

  • write for a target audience
  • embodying the brand tone of voice and planning for success
  • editing for clarity and conciseness
  • reviewing for persuasion

SO YOU CAN:

  • create persuasive headlines, copy and calls to actions
  • make your writing easier and faster
  • keep your copy short, sharp and punchy

TO ACHIEVE:

  • copy that works
  • punchy copy that engages and delivers
  • powerful communications
  • cost effective copy

WHO IS THIS COURSE FOR?

Marketers who need to banish writers block and write engaging content.

AFTERNOON - Digital

YOU'LL LEARN ABOUT:

  • writing for the online reader - rules and guidelines
  • writing for search: keywords, content market, SEO vs SEM, off page and on page optimisation
  • writing for social media
  • rules for email copy

SO YOU CAN:

  • write professionally for the web, SEO (on and off page), and landing pages
  • write effective emails and subject lines
  • know what an effective strategy for social media is, and how to write for it
  • understand the demands of a successful blog

TO ACHIEVE:

  • greater reader (customer) engagement
  • improved search rankings and email opening rates
  • greater social media presence
  • improved ROI for digital strategy

WHO IS THIS COURSE FOR?

Marketers who need to banish writers block and write engaging content.

PRICING:

Member: $549 + GST
Non-Member: $799 + GST
When
5/11/2018 9:00 AM - 5:00 PM
Where
57 Kilmore Street CHRISTCHURCH NEW ZEALAND

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