DIGITAL BOOTCAMP

6 week intensive boot camp covering the essentials for becoming a better digital marketer. You want the latest tips, tricks and tools of the trade from those in the know?  This intensive 6 week boot camp has been curated for you to learn, do, and come out as a stronger digital marketer.



Places are limited on this course.

What will you learn?



WEEK 1

 

DIGITAL STRATEGY

Facilitator: Lawrence Smith

 

25 July  |  3.00pm – 5.00pm

 



·         What is digital

·         Key elements of digital strategy

·         Creating your digital plan

·         Presenting your digital plan - how to engage your stakeholders


WEEK 2

 

CONTENT

Facilitator: Sebastian Boyle

 

1 August  |  3.00pm – 5.00pm

 

 

·           Using customer data to create content that will perform

·           How to optimise your highest-performing posts

·           Creating a strong sales funnel – generating and converting leads

·           Measuring and evaluating campaign analytics


WEEK 3

 

SOCIAL MEDIA

Facilitator: Sebastian Boyle

 

8 August  |  3.00pm – 5.00pm

 

 

·         Understand key social media platforms and when to use them for maximum results

·         Learn different aspects of social media eg. content strategies and paid media

·         Understand and interpret the data and analytics (basic)


WEEK 4

 

EMAIL MARKETING

Facilitator: Sebastian Boyle

 

15 August  |  3.00pm – 5.00pm

 

 

·         The legal ins and outs of email…

·         Perception is everything - best practice dos and don'ts

·         Customer lifecycle and email (a perfect partnership)

·         Tracking your successes (and failures)


WEEK 5

 

SEARCH ENGINE MARKETING (SEM)

Facilitator: Mark Rocket

 

22 August  |  3.00pm – 5.00pm

 



·         What is SEM and what did you do?!

·         Customer-centric thinking – search terms, analytics, keywords, Bing

·         Importance of snappy copy and intriguing calls to action

·         Understanding your competitors and when to compete (or not!)

WEEK 6

 

INSIGHTS & REPORTING

Facilitator: Brigitte Capp

 

29 August  |  3.00pm – 5.00pm


 

·         Learn to see the forest for the trees, what data matters when you are reporting

·         Tools and techniques for monitoring and measuring your campaigns

·         How to interpret results so that you can make better marketing decisions

 


This course is for you if:

  • You are new to marketing
  • You are new to digital marketing

“I really enjoyed the course. The after-hours timing and 2hr blocks were really manageable and allowed you to digest each subject area well. The topics worked well together, especially finishing off with a focus on measuring digital marketing. I found myself applying the knowledge pretty quickly. Met some cool people and look forward to the next course” - Sam Davidson, Previous Digital Boot Camp Student

"Without being overly enthusiastic, I loved everything - the class size, the content, the people that took the different sessions - I learned something every session that was practical, that I could apply to my job the very next day. The people were fantastic too - those taking the sessions were great presenters, engaging and easy to understand - I want to keep going to these sessions!" - Hannah Stoddart, Previous Digital Boot Camp Student

Price:
Member price: $995 + GST
Non-member price: $1,495 + GST
When
25/07/2019 3:00 PM - 29/08/2019 5:00 PM
Where
57 Kilmore Street CHRISTCHURCH NEW ZEALAND
 

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