GET COPYWRITING

Copywriting is a one-day course designed to help you craft more compelling content. Great copywriting is one of the most critical elements of successful marketing. Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another! Join us to discover how you can craft copy that adds credibility and charisma to your brand.

brought to you by the Marketing Association and Canterbury Employers Chamber of Commerce

How do you write copy that resonates with your customers?

Want to write a punchy brand proposition line?

Need to banish that frustrating writer's block, and let the creative juices flow?

  • Great copywriting is one of the most critical elements of successful marketing - and business in general.
  • Telling your story through words is one part of the equation, creating content that people care about enough to engage with is another!
  • Join us to discover how you can craft copy that adds credibility and charisma to your brand.

YOU'LL LEARN ABOUT:

A first-principles approach to excellent copywriting that can be applied to a variety of situations and media, making the writing process easier and faster. This course covers:

  • Strategy and planning - embodying the brand, defining and writing for your target audiences and document planning.
  • Editing for clarity and conciseness to make copy short, sharp, and punchy.
  • Reviewing for persuasion, including writing persuasive headlines, subheads, and calls to actions.
  • An overview of SEO principles.
  • An overview of the stickiest grammar issues.

TO ACHIEVE:

  • Copy that works.
  • Punchy copy that engages and delivers.
  • Powerful communications.
  • Cost-effective copy

WHO IS THIS FOR?

  • Marketers who want to develop and strengthen their copywriting skills, and write engaging content.
  • Anyone who aspires to be an excellent copywriter or wants a deeper understanding of copywriting fundamentals.
  • Marketers who want to improve their results through copy that really connects with their target audience.

PRICING:

Member: $549.00 + GST
Non-Member: $799.00 + GST

 

When
17/10/2019 9:00 AM - 5:00 PM
Where
57 Kilmore Street CHRISTCHURCH NEW ZEALAND

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