Crafting copy that that captures attention or connects with your audience need not be a painful exercise. Whether its web page copy, articles, product descriptions, ad copy, policies, bios, press releases, or blog posts, this 6 week comprehensive programme will banish that frustrating writer’s block, and have you writing compelling, creative and cut through copy in no time.
ABOUT THIS COURSE:
Over the course of 6 weeks participants will:
- Learn from the NZ Marketing Associations most experienced facilitators.
- Have access to the online presentations, resources and activities journeying you through the programme, accessible online at your convenience.
- Participate in weekly online group discussions with talented marketers and fellow programme participants.
- Network with a community of like-minded business peers from throughout the country committed to improving their business and furthering their education and career.
Each week will begin with a short presentation from the facilitator to introduce that week's topic. Then for the rest of the week there will be activities and resources to support your learning.
Each week wraps up on a Friday, with a live video discussion with the facilitator and other participants. If you can't make it, the recording will be available to view after the session.
For this course, the live session each Friday will be held @ 2.30pm for 1 hour max.
YOU'LL LEARN HOW TO:
- write for a target audience
- embody the brand tone of voice and planning for success
- edit for clarity and conciseness
- review for persuasion
- use creative formulae to develop creative ideas
SO YOU CAN:
- create persuasive headline, copy and calls to actions
- make your writing easier and faster
- keep your copy short, sharp and punchy
Member: $395.00 + GST
Non-Member: $545.00 + GST
Helen Steemson, Digital copywriter, busines writer & owner
Copywriter Helen Steemson's attitude to copywriting: you can tell it's good when you don't notice you're reading. An experienced facilitator, Helen's training courses are interactive, practical and engaging. You'll leave with a toolbox of techniques and skills that will immediately improve your writing. During her years as a copywriter in the advertising industry she won international accolades for her work at number of award shows, including Cannes Lions.