Brought to you by the Marketing Association and Canterbury Employers’ Chamber of Commerce Mastering the Creative Brief is a full day workshop  designed to equip people in business to develop clear, concise and effective creative briefs.

All content is not equal, and that is especially true for brand messaging.

Latest evidence from marketing effectiveness gurus has shown marketers how easily audiences are affected with the power of brand communication and how this increases the bottom line.

In this one-day workshop, you will learn to identify what an ideal creative brief looks like and explore the implications of Field & Bidet’s analysis of effectiveness, to understand why it is so important to master the creative brief.

Throughout the day, different thinking systems will be analysed to determine the best way to use them, throughout the briefing cycle, as well as some simple tools used for gaining better insights.

From design to implementation, the creative brief is your roadmap for all your stakeholders to follow, so you need to make it right the first time. By attending this workshop, you will be able to build a compelling strategy for your organisation and leave with a template takeaway for creating a brief, making the process quicker and easier, and getting your results faster.



Member: $595.00 + GST
Non-Member: $795.00 + GST


Kate Humphries spent 20 years as a creative in the advertising industry in the UK, where she won both creative and effectiveness awards while working closely with clients across a variety of accounts for Proctor & Gamble, Glaxo SmithKline Beecham, Mars Worldwide, Bass Breweries, Lee Jeans, Trinity Mirror Group and Ikea. Her work has appeared in the UK, Western Europe, Eastern Europe, the US and South America. She has taught and guest lectured at The Watford School of Advertising and The School of Communication Arts in London as well as AUT and MIT in Auckland.

10 years ago she became the Programme Director for Media Design School's prestigious AdSchool, an awards-powerhouse operating in Auckland, New Zealand. The AdSchool is Australasia’s most awarded advertising programme; previously ranked in the top 5 most creative schools in the world by Young Guns; number 2 in the world for Social Media by the Bees Awards in San Francisco; last year it also won more awards in the all-important innovation category at the Global AdStars Awards in Asia. In her time at Media Design School Kate helped implement an award-winning creative advertising programme at NABA, in Milan Italy where she was visiting professor for five years; was instrumental in the school becoming part of the D&AD network one of the most highly regarded design and advertising industry bodies in the world, and this year she also became the Programme Director for the school’s Gaming and Media Design degrees.


At The Chamber we continue to run our training and events where possible under Alert Level 2 regulations, including social distancing, hand sanitising, contact tracing of all visitors to our premises, and respectfully requesting those that are unwell do not attend. Rescheduling or online delivery of events and training will occur where these conditions cannot be met.

12/10/2020 9:00 AM - 5:00 PM

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