Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key. This short course will provide an in-depth view of those digital elements, and how they combine to contribute to a digital strategy.
YOU'LL LEARN ABOUT:
- Frameworks to develop a digital strategy
- The role of different digital tools and channels in achieving marketing goals
- The changing nature of digital marketing channels, including programmatic
- The role of data in digital strategy
- How to avoid being backed into a corner by the ‘logic’ of digital
SO YOU CAN:
- Work within a framework that will help guide your digital strategy
- Match the right digital tools and channels to your digital strategy
- Identify the right measures of success
- A digital strategy that compliments your overall marketing strategy
- Meaningful outcomes for campaigns
- Best value from agency partners
THIS COURSE IS FOR:
- Want to improve their understanding of digital resources, assets, tools, and channels, and identify how these contribute to their digital strategy
- Need to learn how to plan a digital strategy that aligns with their organisation’s overall marketing strategy
- Are required to manage digital resources, work with digital agency partners and contribute to digital strategies
- at least 3-5 years’ experience in marketing, who need to understand the digital tools and channels required to deliver on digital strategy for their organisation
Graeme works as a senior consultant for Sparkline, a digital analytics business delivery data architecture and insights support to clients. He has been working in digital for over ten years in publisher and agency roles, including as Digital Strategist for Trade Me. Graeme is a keen reader, tramper and enjoys playing the drums terribly.
EVENTS AT ALERT LEVEL 2
At The Chamber we continue to run our training and events where possible under Alert Level 2 regulations, including social distancing, hand sanitising, contact tracing of all visitors to our premises, and respectfully requesting those that are unwell do not attend. Rescheduling or online delivery of events and training will occur where these conditions cannot be met.