DIGITAL MARKETING STRATEGY

Digital is an increasingly important channel for any business. As a result, the need to understand digital resources, assets, tools, and channels is key. This short course will provide an in-depth view of those digital elements, and how they combine to contribute to a digital strategy.

YOU'LL LEARN ABOUT:
 

  • Frameworks to develop a digital strategy
  • The role of different digital tools and channels in achieving marketing goals
  • The changing nature of digital marketing channels, including programmatic
  • The role of data in digital strategy
  • How to avoid being backed into a corner by the ‘logic’ of digital

SO YOU CAN: 

  • Work within a framework that will help guide your digital strategy
  • Match the right digital tools and channels to your digital strategy
  • Identify the right measures of success

TO ACHIEVE: 

  • A digital strategy that compliments your overall marketing strategy
  • Meaningful outcomes for campaigns
  • Best value from agency partners

THIS COURSE IS FOR:

  • Marketers who:
    - Want to improve their understanding of digital resources, assets, tools, and channels, and identify how these contribute to their digital strategy

    -  Need to learn how to plan a digital strategy that aligns with their organisation’s overall marketing strategy
    - Are required to manage digital resources, work with digital agency partners and contribute to digital strategies

  • Professionals with:
    - at least 3-5 years’ experience in marketing, who need to understand the digital tools and channels required to deliver on digital strategy for their organisation

PRICING:

Member            $595.00 + GST
Non-member    $895.00 + GST

NZ MARKETING ACADEMY:

This is a core course to become a Professional Certified Digital Marketer and Professional Certified Strategic Marketer.


When
6/08/2021 9:00 AM - 5:00 PM
Where
57 Kilmore Street CHRISTCHURCH NEW ZEALAND
 

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  •  I’M A NON-MEMBER BUT HAVE AN ACCOUNT: To register for a course or event, please login to your account with your username/email address and password. If you have forgotten your username or password, please click on the Forgot username/Forgot password links above.

 

  • DON’T HAVE AN ACCOUNT OR NEED HELP? Contact us on 0800 50 50 96 or [email protected].