BREAKTHROUGH MARKETING PLANS


Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their work to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealised. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.

Based on the best seller from Professor Tim Calkins of Kellogg School of Management, Colleen Ryan provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
 

The course is split into four sections:

  • The key elements of good plans.
  • The planning process to develop a plan
  • Strategies for growth and strategic initatives
  • Writing and presenting the plan

LEARNING OBJECTIVES:

  • Gain the ability to distil a marketing plan to one page.
  • Understand what is a good marketing plan looks like – why do some plans succeed and some fail?
  • Identify what strategies are available to you and how do you prioritise which you use
  • How you gain support for your marketing plan.
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    PRICING:

    Member            $595.00 + gst
    Non-member    $895.00 + gst

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When
25/08/2021 9:00 AM - 4:00 PM
Where
57 Kilmore Street CHRISTCHURCH NEW ZEALAND
Online registration not available.
 

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