CONTENT MARKETING

Content is the current cornerstone of marketing. Nobody is going to come to you if you have nothing to draw them in. This course is designed to help you devise a content marketing strategy and implement it. Learn how to create and distribute quality content to bring in customers and measure the effectiveness of content strategies to deliver the best return on your investment.

Adblocking is the bane of many a marketer. How do you get people to see what you’re offering if they can't or don't want to see your ads? Content marketing is the solution to an age-old problem, make your ads be something of value, consumable, shareable, high return content. How do you do this? Our successful content marketing business owner and industry expert will show you how

 

YOU'LL LEARN ABOUT:

  • The importance of content and its role in lead generation
  • Attract more visitors and converting more leads and customers
  • Forms, calls to action and landing pages
  • Measurement and evaluation of campaign analytics
     

SO YOU CAN:

  • Devise and implement a successful content marketing strategy
  • Build buyer personas, appreciate their pain points, and align your content to the customer’s journey
  • Measure and evaluate your strategy using common KPIs, tools, and techniques
  • Understand the various technology platforms available to drive content

TO ACHIEVE:

  • Quality content that attracts people to your products and services
  • Effective content strategies with greater ROI
  • Convert more leads and customers

PRICING:

Member            $595.00 + gst
Non-member    $895.00 + gst

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When
9/09/2021 9:00 AM - 5:00 PM
Where
57 Kilmore Street CHRISTCHURCH NEW ZEALAND
Online registration not available.
 

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  • I’M A MEMBER: To register for a course or event, please login to your account with your username/email address and password. If you have forgotten your username or password, please click on the Forgot username/Forgot password links.

 

  •  I’M A NON-MEMBER BUT HAVE AN ACCOUNT: To register for a course or event, please login to your account with your username/email address and password. If you have forgotten your username or password, please click on the Forgot username/Forgot password links above.

 

  • DON’T HAVE AN ACCOUNT OR NEED HELP? Contact us on 0800 50 50 96 or [email protected].