So your business has created profiles on Facebook, Instagram and LinkedIn. You’ve dabbled in paid advertising and are starting to see results. Now what?
Dive deeper into the social platforms that everyone is familiar with to find the hidden tools to get the most out of your social media presence and learn how to integrate it into your wider marketing strategy.
Covering more advanced social media tools and tactics, this course will give you a greater understanding of these platforms and the confidence to experiment with more complex social strategies, while keeping aligned with your brand’s wider marketing activities.
During the day we focus on the three major platforms in New Zealand; Facebook, Instagram and LinkedIn to find out how the advanced functions of the platforms can fit into your marketing mix. Learn how to support existing marketing activities and apply social media tools to different levels of the marketing funnel. We also discuss how social media can be effectively aligned with and support existing marketing activity.
YOU'LL LEARN ABOUT:
- Objective planning that aligns with your business objectives
- Effective content planning
- Advanced Facebook Pixel and LinkedIn Insight Tag usage
- Custom event codes and advanced Custom Audience creation
- Using social media to support other areas of digital marketing
- How to apply social media marketing to different levels of the marketing funnel
- Effectively use more of the advanced tools available on these platforms
- Increased effectiveness of your social media presence
- Greater returns on social media activity
WHO SHOULD ATTEND:
- Are already posting content to, and using the basic advertising functions of Facebook, Instagram and LinkedIn,
- Would like to learn more about advanced audience creation and the in-depth mechanics of each platform.
- Would like to know more of the advanced tools available on these platforms.
- Want to integrate social media deeper into their wider marketing strategy
- Those who are already working with social media and want to increase their knowledge base
- Those looking for ways to get better conversions.
Member $595.00 + gst
Non-member $895.00 + gst
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