New Zealand businesses with export aspirations have much to consider before launching into international markets.
When is the right time to start exporting? What is the best go-to market strategy? How do you compete with a limited budget? Who should you partner with?
Join James & Wells and a host of speakers who will help answer these questions and discuss how you can get your business export-ready.
ABOUT OUR PANELISTS
James & Wells is one of New Zealand’s largest, privately owned, patent and trade mark attorney firms and the intellectual property (IP) winner at the 2018 Law Awards. James & Wells has built a team of IP experts, who are also business strategists, scientists, engineers, accountants, lawyers and commercialisers. This team is committed to the same goal – making sure Kiwi innovation has the best chance of making it on the world stage.
Partner, Gus Hazel will talk about the key IP considerations when doing business internationally and the common mistakes businesses make.
Established in 2010, Vend sells point-of-sale and retail management software that lets retailers run their business in-store, online, and via mobile. Today they have grown to be used in over 60 countries by 20,000 + retailers, with overseas offices in Australia, US, Canada and the UK.
Lowry Gladwell, Senior Legal Counsel will talk about how Vend has reworked its approach to sales in North America, by building strategic partnerships with global payment and technology companies like PayPal, JP Morgan Chase and Worldpay, but also with grassroots payment companies, allowing it to compete with a limited budget.
Traditionally, industrial tanks had to be manually inspected for internal cracks, which was time-consuming and prone to error. Christchurch-based company, Invert Robotics, developed a video transmitting, mobile climbing robot that was widely adopted by the NZ dairy market. They have now diversified into the food and beverage, aviation, pharmaceutical, and oil and gas industries, have a European office and sell in 25 countries.
Chief Technical Officer, James Robertson will talk about how Invert knew it was time to start exporting, how they connected with overseas clients and why they decided to self-manage overseas sales rather than working with an agent.
The Icehouse is a business growth hub, working with owners, leaders and founders of kiwi-owned businesses and start-ups. They have spent more than 18 years helping companies expand into overseas markets. Alumni of The Icehouse Owner Manager Programme alone have reported $2.5 billion in accumulated export revenue growth post-programme.
CEO, Andy Hamilton, will talk about the role of leadership in building a global business and what owners can do to ensure they are getting the best from themselves and their team.
New Zealand Trade and Enterprise is the New Zealand Government’s international trade promotion and business development agency. It has a single purpose: growing companies internationally, bigger, better and faster, for the good of New Zealand. It provides customised services and support to ambitious businesses looking to go global.
Lyle Johnson, Customer Manager, will discuss 5 common pitfalls that businesses deal with when trying to develop and execute successful export strategies. It will also share top tips to help you avoid the same issues.
Katabolt is New Zealand’s leading independent consultancy dedicated to exporting. It has supported hundreds of business owners by connecting them directly to global resources and markets. From start-ups to some of the country’s most established, iconic businesses, Katabolt provides a variety of services from coaching and mentoring to complex problem solving and issue resolution.