AMY CARTER

Amy was one of the founding Partners of Perception PR & Marketing. She has had over ten years leading and owning locally based SME’s that support clients (large and small) nationally, including a startup.
Amy has built up a significant portfolio of business and government clients, NGOs and charities, across New Zealand. She has extensive networks in the South Island business community.
Amy and her husband have interests in two other Christchurch based businesses, New Zealand Skills in Demand and Brannigans.
In late September Amy steps out of the day to day running of Perception and becomes the Chair. This move is to enable her to take up a new role as the Establishment Chief Executive of The Christchurch Foundation which she believes will be a game changer for the city.
In her governance career, Amy has served on local organisations boards over the last 20 years in both in a paid and voluntary. She has worked extensively with membership-based organisations such as The Chamber.
Amy has previously served on Canterbury Employers Chamber of Commerce Board and wishes to return to finish the work that she started. An area of focus is ensuring The Chamber continues to exist and evolve as the voice for business in our community. To achieve this, she believes more work needs to occur to engage with, and support (in ways suitable to their needs) the next generation of business leaders so that they see value in being members of the Chamber.