Email Marketing – communication made personal

Overview

Is your email performance slowly dying?

Could your email strategy be more effective and results driven?

Are you watching the channel slowly burn and thinking you need new ideas and some sound advice?

If so, consider attending this course to help you critique your existing email programme and make the necessary changes toward better results. This course is rich in practical examples, case studies and recommendations from experienced email marketing specialists.

You’ll learn about:

• Best practice and legal requirements
• How to achieve improvements in your email performance
• Data segmentation & targeting-how to get the best from the data you have
• On-boarding-life-cycle strategies and journey planning
• How to integrate other digital media to support your email campaigns
• Acquisition (lead generation), retention and reactivation strategies
• Live email, gamification and other current trends improving the email marketing channel
• Testing, measurement, benchmarking, Metrics and ROI.

So you can:

• Walk away with a realistic perspective on the degree of effort and investment required for the channel to make real change
• Know how to better engage with your customers through email and improve email performance
• Understand why and how you need to kick-start your email now.

To achieve:

• An uplift in the email marketing channel’s conversion performance
• More engaging and customer focused email communications
• Campaigns of an award-winning calibre 

Who should attend:

• Any Marketing specialist who plans and develops email plans, strategies and campaigns
• Marketers within any size organization - SME to large enterprise
• Communications specialists

Basic understanding and prior experience with email marketing is a prerequisite to attend this course.

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