Get Copywriting

MORNING - Essentials

You'll learn about:

• write for a target audience
• embodying the brand tone of voice and planning for success
• editing for clarity and conciseness
• reviewing for persuasion

So you can:

• create persuasive headlines, copy and calls to actions
• make your writing easier and faster
• keep your copy short, sharp and punchy

To achieve:

• copy that works
• punchy copy that engages and delivers
• powerful communications
• cost effective copy

Who is this course for?

Marketers who need to banish writers block and write engaging content.

AFTERNOON - Digital

You'll learn about:

• writing for the online reader - rules and guidelines
• writing for search: keywords, content market, SEO vs SEM, off page and on page optimisation
• writing for social media
• rules for email copy

So you can:

• write professionally for the web, SEO (on and off page), and landing pages
• write effective emails and subject lines
• know what an effective strategy for social media is, and how to write for it
• understand the demands of a successful blog

To achieve:

• greater reader (customer) engagement
• improved search rankings and email opening rates
• greater social media presence
• improved ROI for digital strategy

Who is this course for?

Marketers who need to banish writers block and write engaging content.