Know a fair bit about social media, but need a better understanding of how to use which platforms and when?

How do you measure ROI from your social media campaigns, and what are your optimum results?

Does your social media strategy align with your overall marketing strategy?

Covering the core principles and concepts of social media, this course will give you the understanding and confidence to run your social media strategy successfully - and look professional doing it. The day is packed with practical exercises where you’ll work on all the major platforms, and optimise them for your business.

You’ll learn about:

• All the major platforms: Facebook, LinkedIn, Instagram, YouTube, Google+, Pinterest, Twitter, Snapchat and blogs
• Content planning
• Campaigns
• Advertising
• How to calculate ROI on social platforms
• Social media in practice, not in theory

To achieve:

• Confidence in your social media strategy
• Better online presence
• Greater brand awareness

Who is this course for:

• Marketers who want an in-depth understanding of best practice social media use
• Marketers of all levels who engage with any of the major social media platforms
• Marketers who want measurable results from their social media activities
• Anyone looking to increase brand awareness and improve online presence