Skip to content

Our People
Our Board
Our History
Our Partners


Member Directory
Find the local products or services you need

Read our blog
Keep up to date with all our news, press releases and updates.

Bold CompanyNEW
For up to date Canterbury Business News

Bold Company Podcast - to hear from inspirational Canterbury Business Leaders

News

 

Human Resources Support
HR/ER advice & consultancy, courses and customised training. 
- HR Insights Blog
NEW

Sustainability
Access to expert advice, training and events for any stage of the journey.

Disaster Response
Leadership in disaster recovery for whatever comes next.

Grow Your Business
Knowledge, resources & contacts to help your business grow.

Manufacturing
Inspiring Canterbury manufacturers to innovate, thrive, & succeed.

Global Trade
Ensuring members can navigate & thrive in the international marketplace

Export Documentation Services

Contact Us today to see how we can help you 

ChristchurchRiver.600x300

Learn how membership with Business Canterbury can help you take your business in the direction you want it to go. 

Standard Memberships

Connect Membership
To grow your network and access member benefits.

Thrive Membership
To take your business to the next level with extra business support.

Invest Membership
For our highest level of support plus opportunities to give back.

Lite Subscription
A taste of what Business Canterbury can offer

More Options

Manufacturing Membership
Just for Manufacturers

Global Trade Membership
Designed for Importers and Exporters

HR Advice Membership
Expert HR Access

HR Premium Membership
Highest Level HR/ER Support

Canterbury Trusted NEW
An Earned Seal of Quality to Make Your Business Stand Out

BlogHero.1024x51.QCBS.Aug23

ABOUT ADVOCACY

Our advocacy work programme ensures our members’ views are represented on policies and decisions at a local and national level.

LEARN MORE 

Grow knowledge, build capability and make connections through our events and learning opportunities.

VIEW ALL TRAINING  

Health & Safety Training
Leadership Training

No one does networking like Business Canterbury. Check out our events designed to engage, inform and help you expand your network.

SEE ALL EVENTS 

Host your own CA5 Event  NEW

ExportNZ.Ship.small

DON’T MISS

ExportNZ Breakfast, 19 JuneHOT

Inights to help take your business to new heights and local success stories. Join us for networking and discussion.

BOOK YOUR SPOT

Daniel ThomsonSep 25, 2024 10:13:58 AM2 min read

Exporter Resilience Amid Rising Costs and Geopolitical Tensions

The latest ExportNZ/DHL Export Barometer Report 2024 paints an encouraging picture of New Zealand’s export landscape. Despite facing significant headwinds - such as increased costs, geopolitical tensions, and domestic regulatory barriers - Kiwi exporters have shown remarkable resilience and adaptability.

 

Positive Growth with Challenges Ahead

According to the report, an overwhelming number of respondents (271 companies) reported increased export sales over the past 12 months. A net 18% of exporters saw increased export volumes, and a net 51% anticipated continued growth over the next year. Australia, the USA, and Europe remain the top export markets, but there is also growing activity in newer markets, including the UK and the ASEAN region. The completion of Free Trade Agreements (FTAs) with the UK and EU has bolstered this trend, with an increase in exports to the USA also contributing to diversification.

While exporters are optimistic, they also face increasing costs, particularly in logistics and supply chain management. 89% of respondents reported rising operational costs, with 40% experiencing increases of 20% or more. Supply chain disruptions, exacerbated by geopolitical tensions and global shipping issues, have only heightened these challenges. Many businesses indicated that delays in shipping and higher costs are causing significant concern. One Canterbury manufacturer highlighted the unsustainable cost of exporting from New Zealand, leading some companies to consider moving manufacturing closer to their key markets.

 

Adapting to Global Changes

Despite these challenges, exporters are implementing strategies to combat cost pressures and other barriers. The report shows that many respondents changed logistics providers, improved internal processes, and shifted production closer to key markets. Additionally, 31% of respondents entered new markets, a marked increase from the previous year.

Innovation remains at the heart of their response to adversity. Many exporters are investing in research and development (R&D), new sales and marketing approaches, and enhancing their online presence. The growing use of online platforms like company websites, Facebook, and Instagram underscores a shift towards digital engagement with international customers.

 

What More Can Be Done?

While exporters are doing their part, the report also highlights areas where government support could be increased. There is a growing call for assistance in attending trade shows, accessing market research, and receiving better support from New Zealand Trade and Enterprise (NZTE). Many exporters expressed a need for more coordinated "NZ Inc." branding at international events, which could help them stand out in highly competitive markets. Moreover, there is rising demand for government efforts to reduce compliance and logistics costs, which would significantly enhance the competitiveness of New Zealand goods globally.

 

Sustainability Rising as a Priority

Sustainability in logistics and supply chain decisions is becoming increasingly important for Kiwi exporters. While 63% of businesses indicated that sustainability is a priority, most have yet to implement specific goals. This points to a growing awareness and a need for more significant guidance on turning sustainability aspirations into tangible action.

 

Key Takeaway 

The ExportNZ/DHL Export Barometer Report 2024 showcases the strength and determination of New Zealand’s exporters in an increasingly complex global market. While they face rising costs and barriers, their proactive strategies, focus on innovation, and resilience set a strong foundation for continued growth. With increased government support and a shared focus on sustainability, New Zealand exporters can continue to thrive on the global stage.

As the global landscape continues to evolve, New Zealand businesses will need to stay agile, and the importance of strategic partnerships, innovation, and government support will only grow.

Download a PDF of the Full Report:  ExportNZ & DHL Export Barometer Report 2024

 
avatar

Daniel Thomson

I have almost a decade of experience as a business owner with products that have been retailed in many major retailers across Australasia and the US including Amazon, Woolworths, Torpedo7, Briscoes Group and Decathlon. As a Business and International Trade Advisor for Business Canterbury, my key focus is on supporting local importers and exporters in navigating the world of global trade. If you need support, please drop me a line.

RELATED ARTICLES